ASCEND takes on partnership with Hawthorn Football Club
11.03.09 PRESS RELEASE
The Hawthorn Football Club and Sports Nutrition company ASCEND today announced a new partnership for 2009. ASCEND will supply Hawthorn players with its range of scientifically proven sports protein products.
Murray Goulburn Co-Operative, Australia’s largest dairy company, established MG Nutritionals as a subsidiary in 2002 and has become a global innovator of dairy products that improves human health and wellbeing.
MG Nutritionals has undertaken a multi-million dollar clinical research and development program to discover new bioactive components from milk that improves bone health, muscle function, weight management and infant nutrition. This research program underpins the discovery of some unique peptides, some of which are now available exclusively in their ASCEND Elite protein products.
The ASCEND Elite range builds on Murray Goulburn Co-operative's 20 years of experience as a quality supplier of specialised proteins to the world’s largest sports nutrition companies. MGC is the only manufacturer of the complete range of milk protein products in Australia.
“After a thorough review of our sports nutrition supplements, it was clear that the innovative products of ASCEND will assist the players prepare for and recover from games,” Hawthorn Football Club Head of Fitness Andrew Russell said.
"ASCEND is very pleased to be able to formalise an arrangement with the Hawthorn Football Club,” said Peter Hobman, General Manager MG Nutritionals Pty Ltd.
“We have been proud to have supplied some of our unique Proven Sports Protein products to the Hawks for the past two seasons and are now excited at the opportunity to take this relationship to a new level.”
“The benefits to both brands is apparent and we are pleased to be able to offer world leading sports nutrition products to the reigning AFL Premiers.”
“Equally, we are excited at being able to work with professionals such as Andrew Russell who will help us and our customers to learn more about the application of these unique products to some of the countries most elite athletes," concluded Hobman.
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